Most branding advice obsesses over aesthetics—fonts, logos, colors. But real brand power doesn’t come from trendy design. It comes from internal alignment. This post unpacks why authenticity, not aesthetics, builds brands that actually last.

You can’t expect your marketing to land if your team doesn’t even know what they stand for. This post is about how internal culture quietly shapes everything—from brand consistency to revenue—and what to do if yours has been shoved in the junk drawer.